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Florence Santa Maria Novella Basilica Perfume Tour

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About this activity

What makes this tour truly unique is the connection it reveals between two of Florence’s most fascinating yet often overlooked landmarks. Rather than simply visiting the Basilica of Santa Maria Novella and the historic Officina Profumo-Farmaceutica, you'll discover how art, faith, science, medicine, and perfumery became intertwined through the legacy of the Dominican friars. From Renaissance masterpieces and sacred symbolism to herbal remedies, fragrances, and centuries of Florentine craftsmanship, this experience uncovers a side of Florence that most travelers never see. Perfect for visitors seeking authentic stories, hidden gems, and a deeper understanding of the city beyond its most famous attractions.

Highlights

    What's included

    • Guided visit of the Basilica of Santa Maria Novella
    • Introduction to Dominican history, Renaissance art, and Florentine perfume heritage
    • Licensed tour guide
    • Visit to the historic Officina Profumo-Farmaceutica di Santa Maria Novella
    • Small-group or private experience, depending on the option selected
    • Entrance tickets to the Basilica of Santa Maria Novella

    Not included

      Itinerary

      1. Basilica of Santa Maria Novella

        Meet your private guide in Piazza Santa Maria Novella and admire the basilica's elegant Renaissance façade. Step inside this remarkable Dominican church and discover its artistic treasures, including Masaccio's famous Holy Trinity. Explore stunning frescoes, hidden portraits, noble family emblems, and fascinating symbols as your guide reveals the stories behind Florence's artistic, cultural, and religious heritage. Learn how this historic landmark helped shape the city's identity through centuries of art, faith, and innovation.

        1 hourAdmission includedSee on map

      2. Pharmacy of Santa Maria Novella

        Visit the historic Santa Maria Novella Pharmacy, one of Florence’s hidden gems, and immerse yourself in a world of exquisite fragrances, herbal remedies, and centuries-old traditions. Discover how Dominican friars transformed their knowledge of medicinal plants into a renowned legacy of perfumes, essences, and wellness products. As you explore its elegant rooms and beautifully preserved interiors, learn how this iconic institution became a symbol of Florentine craftsmanship, beauty, and sensory excellence that continues to captivate visitors from around the world.

        30 minutesAdmission includedSee on map

      Meeting point

      Please arrive at the meeting point 10 minutes before the scheduled start time. Your guide will wait in Piazza Santa Maria Novella, near the Basilica’s main entrance, holding a sign with your name.

      The map shows Florence. The exact meeting point is the address above.Open larger map

      Pickup

      • Everyone meets at the start point

      Drop-off

      • Officina Profumo-Farmaceutica di Santa Maria Novella, Via della Scala, Florence, FI, Italy

      Know before you go

      • Public transportation options are available nearby
      • Not recommended for travelers with spinal injuries
      • Not recommended for pregnant travelers
      • Not recommended for travelers with poor cardiovascular health
      • Travelers should have at least a moderate level of physical fitness
      • Wear comfortable shoes; shoulders and knees must be covered.
      • Hotel pickup and drop-off Transportation to and from the meeting point Food and drinks Personal expenses Shopping at the Officina Profumo-Farmaceutica di Santa Maria Novella Perfume-making workshop Gratuities
      • Mobile or paper ticket accepted
      • One per booking

      Cancellation and refunds

      For a full refund, cancel at least 24 hours before the scheduled departure time.

      If you cancelRefund
      At least 1 days before100%
      Between 0 and 1 days before0%
      Supplied by
      Behind Italy
      Product code
      5631805P18

      Customer reviews

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      $84$77per person